The “California King Bed” singer will be the island’s tourism ambassador, participating in a series of advertising campaigns and make promotional appearances to raise the profile of tourism in the country.
Her role as a tourism ambassador starts on August 5. One of her “Loud” tour dates will be in Bridgetown, Barbados. It is being jointly produced by Rihanna’s record label Roc Nation and the Barbados Tourism Authority.
“Rihanna is a great source of national pride to Barbados and we are thrilled to enter into this formal partnership to promote Barbados as a leading tourist destination,” said the Hon. Richard L. Sealy, Barbados’ minister of tourism.
Rihanna (23) was recently criticized for her new music video for “Man Down,” with parenting groups arguing that the promo accepts murder and vigilante violence. Undaunted, Rihanna thanked her critics for the success of the video after the complaints gave her so much free publicity.
Hopefully, in her role as tourism ambassador, Rihanna will only be attracting the right kind of publicity to Barbados.