A great deal of hype has surrounded the start of a new website by the best-selling author, J. K. Rowling. www.pottermore.com opened its doors at noon GMT today (June 23) and I was one of those people who counted down the last few seconds until I could click and enter the Harry Potter inner sanctum I expected to find.
I was disappointed. The website as yet seems nothing more than a holding page for what will eventually only become an online community for Harry Potter fans anyway.
The official message on the website explains that “Pottermore is a free website that builds an exciting online experience around the reading of the Harry Potter books.”
Clicking on the video file, I watched a message from J.K. Rowling telling us that this will be a “unique online reading experience”, the same story with a few crucial additions.” Apparently, we the fans will be one of those crucial additions, but unfortunately she didn’t say how.
Pottermore will also become exclusive supplier of e-books and digital audio books of the existing Harry Potter books. So “don’t expect to find them cheaper elsewhere” is the hidden warning in that!
J.K. Rowling promises to share more information about the world of Harry Potter, as she invented a whole world, much of which she did n0t put into her books. So maybe Pottermore will turn into something exciting, but not today, as we were led to believe.
We are told to “come back on 31st July to find out how you can get the chance to enter Pottermore early.” Pottermore is open to everyone else in October 2011.
On the as yet one-page website there is an option to submit your email address for the chance to enter Pottermore early. Apparently they will notify you when registration begins. However, when I tried to register my email address in the first few minutes of it being open, the email submission was not working.
It’s more a case of Potter-less than Pottermore. But at least it means we can continue our wild speculation about what Pottermore may become by July 31. Maybe the website makers will read this and actually make the site something worth joining?