It has reportedly cost Warner Bros. bosses almost half a million dollars to make sure Daniel Radcliffe will be available to promote the last movie in the “Harry Potter” series when it is released in summer 2011.
“Harry Potter and the Deathly Hallows: Part 2” is expected to receive its London premier in July this year, but title star, Daniel Radcliffe, is contracted to appear in a Broadway revival of the play, “How To Succeed in Business Without Really Trying” in the run up to the movie’s release.
In a bid to make sure that Radcliffe is free to fulfill his promotional duties on the final chapter of the wizardry franchise, Warner Bros. bosses are said to have bought out the entire Hirschfeld Theatre, where the play is to be staged, for as many a 5 nights. The play would then not be staged on those nights, leaving Daniel Radcliffe free to promote his “Harry Potter” movie, and presumably getting paid twice over for it, although that exact detail has not been disclosed.
The final movie in the “Harry Potter” series is a big deal as the franchise has been a worldwide phenomenon. A world premier is planned in London, as well as a US premiere and a press tour. There is no way that would be successful without a big star and in Harry Potter terms, Daniel Radcliffe is the biggest star there is.
Studio bosses are said to be furious at the cost but feel they have no choice. As for the star himself, a spokesman said that Daniel is happy to be promoting the movie and that there was “no issue” as Warner Bros. had been “very supportive” of Daniel.