When the whole world was talking about the stunning wedding gown that Kate Middleton wore for her Wedding to Prince William, not much thought was given to the perfume she wore. But the perfume industry was interested and so will women be, when they want to smell like a princess this summer. It has been revealed that she bought her perfume from the same makers that Michele Obama has used for her fragrances in the past.
So it’s lucky for you that we can reveal that Kate Middleton (now the new Duchess of Cambridge) smelled of white gardenias on her wedding day.
The actual perfume was “White Gardenia Petals” by the little-known British perfume brand, Illuminum.
Their website, Luckyscent.com, describes the £70 perfume as “fragrant as a vase of white flowers quivering in the breeze by an open window, this is a delicate and nuanced scent.”
It has a top note of coconut, evocative of exotic vacations. Then outcome the aromas of muguet, ylang ylang and jasmine.
The bottom notes are of amber but overall the perfume is very light and florally fresh.
As soon as the announcement was made that Kate Middleton wore the White Gardenia Petals by Illumin perfume on her wedding day (just a few hours ago) the website was inundated with requests to have it. It is expected to sell out all over the world.
The founder of Illumin, EnglishmanMichael Boadi, is a former celebrity and runway hair stylist. He has style stars including Kate Moss and Naomi Campbell but launched his first line of fragrances, Boadicea the Victorious, in 2007.
Michelle Obama bought three perfumes in his range in 2009 and soon after, he launched the Illuminum brand.
A USP of Illuminum perfumes is that none of them contain more than eight ingredients, which supposedly gives a purer, less chemical-smelling fragrance. Some perfumes can have up to 200 ingredients!
When the company learned that Kate Middleton chose “White Grdenia Petals” for her wedding day fragrance, Illuminum spokesman Michael Donovan said, “I am so proud!”