In January, the 17-year-old pop star worked with Nicole by OPI to bring us a nail polish line, “One Less Lonely Girl.” Now, Bieber has unveiled a new fragrance for women.
“Someday by Justin Bieber” is a fruity and floral fragrance created by Honorine Blanc of Firmenich in full collaboration with the teenage singer. In keeping with his teen fan-base, “Someday” s designed to appeal to 14- to 18-year-old girls, so it’s a light and pretty scent.
Why did Justin Bieber decide to branch out into the perfume promotion business (aside from the money aspect, of course!)?
“Let’s be real. The way a girl smells is very important to a guy! I have such a deep connection with my fans, so creating a fragrance that I personally love is another way I can bring them closer to my world,” Bieber said.
The perfume is decanted into a clear glass bottle topped with red and pink layers of hearts in something similar to Marc Jacobs’ “Lola.”
Bieber revealed just how much of an input he was allowed to have on “Someday.”
“They really let me take the lead on the entire project, because I know my fans better than anyone.”
This guy has many talents! (OK, so modesty isn’t one of them!)
“Someday” will retail as a fragrance ($35-$55), hair mist ($20) and body lotion ($25). It will be available this June (at retailers, including Macy’s, Sephora, Belk and Dillard’s).
Will you be spraying on Justin Bieber’s women’s fragrance, “Someday”? Let us know in the comments section below.