The actor-turned-director-turned-NYU professor-turned-experimental musician has gone abstract on us, and is producing – wait for it – invisible art!
Yes, you read that correctly. James Franco is now creating artwork that no-one can see. Well at least no-one can really criticize it if they can’t actually see it, right?
So what is the first of Franco’s wonderful new works of invisible art? A short film, of course; what else would James Franc produce?
OK, so you’re all probably really confused by now so let’ try to explain how this invisible art thing works. If you have a good imagination.
James Franco is partnering art duo Praxis for the launch of MONA, the Museum of Non-Visible Art. At least they admit it is “an extravaganza of imagination.”
MONA aims to create a “parallel world built of images and words… [that is] not visible, but it is real, perhaps more real, in many ways, than the world of matter, and it is also for sale.”
So, from anywhere between $20 and $10,000, depending on how much money you have to spend on something you can’t see, you can own a description of a movie, sculpture or whatever that has been created by James Franco and his MONA friends.
This first project, a movie called “Red Leaves,” is based on a short story by William Faulkner. It is meant to be “a portrait of a culture on the brink of destruction.”
So why did James decide to make this movie without filming a thing?
“I originally intended this to be a film that would go to festivals,” Franco explained in a video promo for the project. “But it got so expensive, you know, the budget was so high back then that I never realized it. So I’ve finally been able to realize it for this museum and now I consider it a piece of art.”
What do you consider it?