Editor-in-chief Eva Hoeke used the magazine’s Facebook page to apologise for the remark.
She insisted that the author meant no harm and intended the title of the article as a joke, but she admitted “it was a bad joke, to say the least.” She personally shouldered the blame for letting the comment get to publication.
She said no racist slurs were intended, but said that it was naive to think that this was an acceptable form of slang.
“You hear it all the time on TV and radio, then your idea of what is normal apparently shifts,” she said.
But does your idea of what is normal shift that far?
Rihanna was less than impressed with the apology and launched a series of angry Tweets slating Hoeke for the article.
“I hope u can read english, because your magazine is a poor representation of the evolution of human rights! I find you disrespectful, and rather desperate!! You ran out of legit, civilized information to print! You put two words together, with the intent of abasement, that made no sense…’N**GA B**CH’?!….Well with all respect, on behalf of my race, here are my two words for you…F**K YOU!!!”
Well said, Rihanna?