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Angelina Jolie’s Louis Vuitton Modeling Campaign Criticized



Angelina Jolie’s latest Louis Vuitton ad campaign has come in for some serious criticism as she is seen posing in a swamp with a £7,000 bag. This appears to be blatant use of poor countries as a backdrop for its luxury goods, critics say. And with Angelina Jolie’s previous record as an ambassador for such countries and the work she has done for them, not least adopting children from poor countries, this smacks of hypocrisy.

The new Louis Vuitton campaign is a little weird. Exotic locations are the backdrop for shots of  Angelina Jolie without her makeup in a wooden row boat in a swamp.

“People are not used to seeing Angelina in this situation,” vice-president Pietro Beccari said. It’s true, we’re not.

This particular ad was shot in Cambodia. Angelina Jolie is no stranger to the country. After all, “Tomb Raider” 1 and 2 were shot there. She also founded an animal sanctuary there and adopted Rath Vibol from a Battambang orphanage. He is now her son, known as Maddox Chivan.

But critics argue that using poor countries as the backdrop to show off your luxury goods is in pretty bad taste. They have a point, don’t they?

But can we blame Angelina Jolie? She donated a large part of the pay cheque for this job (reported to be $10m) to charity, and all the celebrities with a conscious are involved in Vuitton’s Core Values campaign these days: namely, Bono and Sean Connery.

But critics are furious that these ads wrongly portray the idea that we’re doing someone somewhere some good when we pay $15,000 for a bag. Like we all thought  that – right?

3 Responses to “Angelina Jolie’s Louis Vuitton Modeling Campaign Criticized”

  1. msexodus2000 says:

    Don’t listen to those critics,they just jealous with her fame and fee..Commercial artist knows and believe in their work of art..They can take their model anywhere,even in the middle of nowhere,for art sake..Product are sellable with rich and middle class,and those who can afford the price. Specially when Ms. Jolie owns it too. As travelling bag,this shot was right with the tourist star,introducing the hidden beautiful spot of Cambodia. Remember their promoting LV product world wide.. Good job!! Ms. Jolie look stunning and natural..

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  2. euphonisae says:

    Angelina Jolie is a total jerk and hypocritical grandstander. I despise this wretched home wreaker; I hate her face, her pompous self satisfaction and everything she stands for. LV is lame, core values – is nothing scared? Seriously, is nothing sacred? Angelina is a phony and a hack, what a plastic, pretentious self-serving ahole. I strongly dislike her, this ad sucks. She has no morals and is only ever about what Angie look good. Go to hell plastic wench.

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  3. Cristy says:

    I love to get an LV bag. The ad looks like a painting. Good for Cambobdia! Tourists will surely flock!

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