Angelina Jolie’s latest Louis Vuitton ad campaign has come in for some serious criticism as she is seen posing in a swamp with a £7,000 bag. This appears to be blatant use of poor countries as a backdrop for its luxury goods, critics say. And with Angelina Jolie’s previous record as an ambassador for such countries and the work she has done for them, not least adopting children from poor countries, this smacks of hypocrisy.
The new Louis Vuitton campaign is a little weird. Exotic locations are the backdrop for shots of Angelina Jolie without her makeup in a wooden row boat in a swamp.
“People are not used to seeing Angelina in this situation,” vice-president Pietro Beccari said. It’s true, we’re not.
This particular ad was shot in Cambodia. Angelina Jolie is no stranger to the country. After all, “Tomb Raider” 1 and 2 were shot there. She also founded an animal sanctuary there and adopted Rath Vibol from a Battambang orphanage. He is now her son, known as Maddox Chivan.
But critics argue that using poor countries as the backdrop to show off your luxury goods is in pretty bad taste. They have a point, don’t they?
But can we blame Angelina Jolie? She donated a large part of the pay cheque for this job (reported to be $10m) to charity, and all the celebrities with a conscious are involved in Vuitton’s Core Values campaign these days: namely, Bono and Sean Connery.
But critics are furious that these ads wrongly portray the idea that we’re doing someone somewhere some good when we pay $15,000 for a bag. Like we all thought that – right?